Pendragon has officially reopened its Stratstone BMW and Mini car dealership in Hull after a major renovation.
While work on the after-sales service at the dual-branded factory in Courtney Street, Mount Pleasant, Hull, is not expected to be completed until next month, customers can now embrace a host of upgrades introduced by the AM100 PLC.
An opening event is now planned for the site, with 0 visits and a Formula 1 racing simulator among the planned activities.
A Stratstone Hull spokesperson said: “We are truly delighted and proud to open this fantastic new facility, which will take Stratstone Hull to the next level for our customers and our team.
Stratstone’s investment is expected to create additional jobs for the local community and underscores our commitment to the city of Hull and surrounding areas.
Bringing together the BMEW and Mini brands under one roof, the new Stratstone showroom can accommodate 18 vehicles, with additional customer areas also being introduced as part of the refurbishment.
Pendragon’s most recent car franchise development comes four months after the company united the BMW and Mini brands in Derby following a multi-million dollar project to redevelop its retail site cars existing in Stratstone.
It also follows the creation of a new Jaguar Land Rover (JLR) dealership in Mayfair, showcasing the OEM’s new ‘Modern Luxury’ corporate identity.
Elsewhere, the group – which was recently the subject of a takeover bid – has focused on growing its used-car retail division Car Store.
It recently relaunched its Car Store Express locations, which involved a deal to offer retail and small-scale car buying facilities at Morrisons and Homebase stores across the UK.