SERVICE MY CAR’s new campaign “Need a car service?” climbs on UAE billboards | INSITE OOH multimedia platform

After his recent OOH campaignin which maintain my car showcased its new online booking service, the brand launched a new awareness campaign highlighting its practical car maintenance services.

In this massive campaign, Service My Car uses a mix of OOH and DOOH media, with the brand’s famous colors and elements. The visuals have been reposted from the previous campaign, seen in July 2021, depicting a replica of the Service My Car app and adding the eye-catching statement “Need car service? Book online…Done” which shows at how easy and fast the new app is. East. However, in some OOH media, there are standout additions like mockups and cutouts that manifest in the app replica and protrude from the ad frame to add more eye-catching to the campaign.

On the other hand, in digital screens, the visuals differ from other common visuals by hosting the popular search engine Google while typing the rhetorical questions “Need a car?” and “Need a mobile service?”, adding the phrases “We collect”, “We serve” and “We deliver” with a strong Google Play and App Store presence, as a call to action to download mobile. app now.

Service My Car, the first application dedicated to car maintenance services in the GCC, was created in 2019. Its services are not only available in Dubai, but also in Saudi Arabia, Oman and the United Kingdom. The brand offers car maintenance services ranging from auto repair, car rental, 4×4 accessories, roadside assistance, mobile services, service contracts, car renewal, detailing automobile, etc.

As mentioned earlier, this massive campaign was strategically distributed in Dubai and Sharjah during the first week of March, rolling out different display types including Wall Wrapping, Unipole, Hoarding, Bridge Billboards and Digital Screens.