TrustFord has obtained a building permit for a new dealership site in Guernsey, which will allow the company to consolidate its retail, aftermarket and Ford bodywork businesses under one roof.
Stuart Foulds, chairman and CEO of Ford of Britain-owned AM100 car retail group, has confirmed that planners on the island gave the green light to development plans today (February 9).
News that work could begin to develop the site, which also includes the island’s Hertz car rental company, will reassure customers and staff, he said.
“I think that knowing that the current retail site’s lease was coming to an end may have created a bit of uncertainty, but the plans really underscore the fact that TrustFord and the Ford franchise are on the line. island to stay, ”Foulds told AM.
AM understands that the group employs around 50 people in Guernsey, where its operations are currently divided between a sales site in La Grange and an after-sales service in Longue Hougue.
All operations will be moved to Longue Hougue as part of the group’s new plan.
Work is expected to begin around May, before an opening later this year.
Foulds described the progress of the plans, first submitted to local authorities in October, as “transformative for us.”
In an interview with AM earlier this month, Foulds said TrustFord saw its car sales volumes drop by around 40% during COVID-19 ‘Lockdown 3’ trading in England and Northern Ireland, but revealed that the home delivery boom was driving commercial vehicle records.
He said the company was moving forward with lessons learned from trading in the first half of 2020 and was able to maintain strong aftermarket performance while achieving better-than-expected success with light commercial vehicles in January. .
Foulds said car sales were running “at about 60% of what we normally would” but added, “From a commercial vehicle perspective, we have absolutely eliminated them from the fleet thanks to the demand of the people in it. home delivery sector. Our order books are full.
“We are well above 100% of what we expected to be, well ahead of last year and well ahead of our plan. “